Today many organizations put either too much emphasis on their brochures or letterhead, and other materials, or not enough emphasis on them. After all, they are brochures etc. and they are NOT your sales force, customer service reps or your web site! Careful creative execution and planning of all your printed materials does exactly what it should do… create an identity for your company or organization. It should send a clear message to those who see them on who you are, and what you do, and why they should do business with you |
